Our experience at Earth Day Houston could not have been much better. Although many booths had hardly any action, we regularly had a gathering of folks in front of our table. We also leafleted at multiple spots around the park. One hundred and thirteen people accepted $1 to watch a 4-minute factory farm video by Mercy for Animals, and many put their dollar bills in our donation jar. Thirteen even filled out applications for a VegFund vegan mentoring program.
VFL prepared survey questions for the pay-per-view, Here are the results of the survey.
• 94 people (83%) were not vegan or vegetarian.
• 97 (85.8%) were “disturbed” by the movie.
• 68 (60%) learned at least some information for the first time.
• 69 (61%) said their attitude toward eating meat and dairy products changed as a result of the film. 36 people (31.9%) answered “maybe” to this question.
• 70 (61.9%) would consider reducing their consumption of meat and dairy or even becoming vegan. 35 (31%) answered “maybe” to this question.
• 110 (97.3%) appreciated being shown the film.
• Noting that many gave more than one answer, 70 (61.9%) chose animal protection as their major motivator, 24 (21%) chose environmental protection, and 35 (30.9%) chose human health.